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Author: Olivia Hart
Updated Originally published
7 min read

The Cupid of Romance

The Cupid of Romance: a silly name on a seriously steep hill

Snow Resort The Cupid of Romance ski run to the village木島平
The Cupid of Romance ski resort hero image
The Cupid of Romance
8.3

~10m

Snowfall

1271m

Elevation

6

Lifts

¥5,700

Price

Find out more about how we rate resorts
Family tripsSolo / couplesBeginnersTree skiing

Silly name, savage pitch

Somewhere in a boardroom, a medical group bought a heritage Nagano ski hill and decided the obvious move was to name it after a 90s J-pop ski anthem. So the old Kijimadaira ski area now trades as Snow Resort The Cupid of Romance, you half expect the PA to play Kohmi Hirose on a loop, and yes, there's a couples' day ticket. Then you ride to the top of the Pioneer course, look over the edge and realise somebody forgot to tell the mountain it was meant to be cute.

That gap between branding and terrain is the whole appeal. The Cupid of Romance sits on the north flank of Mt Kosha, the little cone locals call Takai Fuji, above the rice paddies of Kijimadaira village. North-facing slopes hold cold snow better than you'd expect at this height, the course list runs from wide family groomers to a pitch the resort claims is the steepest in Japan, and the crowds are a rounding error next to Nozawa Onsen half an hour up the road.

The catch: it's a compact, domestic hill with no gate system, no village nightlife and very little English beyond the signage. You come for laps, not atmosphere. This review helps you decide whether it earns a day on your Northern Nagano trip, which lifts to ride, and where to sleep and eat when the hill itself goes quiet at 5pm.

Short version: if the big names are a zoo, or a storm has flattened the light on open alpine terrain, this is the smart day out.

Resort Stats

  • Vertical796m (1271m → 475m)
  • Snowfall
    ~10m
  • Terrain 40% 50% 10%
  • Tree Riding
  • Lift Pass¥5,700
  • Lifts4 doubles, 2 surface lifts
  • Crowds
  • Out of Boundsnot allowed
  • Night Skiing
  • Family Friendly
  • Trails10
  • Skiable Area~80ha
  • Viberural, friendly, low-fuss

Trail Map

Accommodation

View Map

The easiest option is the hotel at the base, which connects straight to the car park, ticket office and kids park. It's a practical ski hotel rather than anything flash: rooms, breakfast, a drying room and first chair a few minutes from your door. For groups, TM Resort Kijimadaira is a rental villa about three minutes' walk from the slopes, handy if you want a kitchen and space to spread out.

Kijimadaira village itself has a scatter of small pensions and farmhouse-style inns. They're quiet, cheap and run on early dinners, which suits a ski trip fine but won't give you much of an evening. If you haven't stayed in one before, our explainer on what a pension is in Japan covers what to expect.

The better plan for most visitors is an onsen town base. Yudanaka and Shibu Onsen are around half an hour away by car, with steaming streets, public baths and ryokan like Yudanaka Seifuso that turn a ski day into a proper Japan trip. Nozawa Onsen is also close, and gives you a much bigger restaurant and bar scene in exchange for a short morning drive.

Ski homes for sale near Shiga Kogen

Powder & Terrain

Snow here is classic North Shinshu: Sea of Japan storms roll in over the Iiyama basin and unload on Mt Kosha's north side. The aspect is the hill's secret weapon. Shaded slopes keep snow cold and dry for longer than the sunny faces at nearby hills, so a cold cycle can leave you riding soft, supportive snow a couple of days after the storm has cleared. When a system comes in warm, the lower runs get heavy fast, and that's your cue to stay high.

The layout is simple. Six lifts serve ten courses, with the Sky course as the big friendly motorway, up to 250 m wide and about 1.2 km long, perfect for opening up the turns on a groomed morning. Passion, Silk and Amore sit in the intermediate to advanced band, with enough roll and pitch change that a confident skier stays entertained without needing a map. Perfect, Romance and Family down low are where beginners and kids live.

Then there's Pioneer. It's 870 m long, averages about 35 degrees and tips over to 46 at its steepest, which the resort reckons is the steepest pitch in the country. Whether or not that claim survives a protractor, it's no joke. Firm, it's a no-fall zone that will humble anyone with soft edges. After a fresh refill it turns into the run you keep coming back to. The Woodrun course next door is the other gem, a 1.3 km advanced line cut through the forest that hits the same maximum pitch, and the best storm-day option on the hill when visibility goes flat.

Tree riding means in-bounds pockets on the edges of those advanced runs, not open glades. There's no gate network and no sidecountry culture, and the ropes are enforced. Expect your pass to be pulled if you duck one.

Timing matters more than heroics. The good lines are close to the lifts, which means they get found. Be on the Pioneer lift early after a dump, take a few laps while the families warm up on the lower slopes, then move to the cruisers once the steeps are skied out.

The Cupid of Romance snow forecast

Getting There

By train, take the Hokuriku Shinkansen to Iiyama, which is about 1 hour 45 minutes from Tokyo. The resort runs a free shuttle from bus stop 4 at the Chikumagawa exit, and the ride takes about 20 minutes. Departures are limited to a couple of morning runs up and a handful back in the afternoon, so check the current timetable and plan your train around it. A taxi covers the gap if you miss it.

By car, Tokyo is roughly three hours away via the Joshinetsu Expressway, and parking is free with around 1,500 spaces right beside the slopes. A car also makes the hill easy to pair with Nozawa Onsen, Madarao and Shiga Kogen on the same trip. Our guide to winter car hire and driving in Japan covers tyres, chains and the paperwork.

The final climb from the valley is narrow farm-road driving, and big storms can leave snowbanks pinching the lanes. Winter tyres are compulsory in practice, and after a heavy night add 20 minutes and keep the fuel tank topped up.

Who's it for?

  • First-timersGood
  • Powder huntersGood
  • Non-skiersLimited
  • BudgetGood
  • LogisticsOkay

Advanced skiers and riders who like a short, sharp challenge will get the most out of a day here. Pioneer and Woodrun are genuinely demanding, and on a soft day you can lap them with almost nobody else around. It's also a strong pick for upper intermediates wanting to step up: the Silk and Amore courses are good stepping stones before you commit to the steep stuff.

Families are well served too. The lower beginner zone is separate from the fast traffic, the kids park and sled run sit by the base, and the free car park plugs straight into the ticket office and rental counter. Mixed-ability groups can split up and regroup at the base without anyone getting lost.

Who should look elsewhere? Anyone chasing big alpine bowls, a week of variety or proper sidecountry. Ten courses will feel small by day three. It's a day trip or a two-day stop on a Northern Nagano loop, not a week-long base. Use the Japan ski resort finder if you're still deciding where your main base should be.

Food & Après

On the hill, the base restaurant does the standard Japanese ski menu: curry rice, ramen, katsu don, fast service and fair prices. It's fuel, not a destination.

The more interesting food is in the valley. Kijimadaira is rice country and proud of its koshihikari, so a plain set meal with local rice is better than it has any right to be. Soba shops around Iiyama are worth a detour, and the region's nozawana pickles turn up everywhere. For a bigger choice of izakaya, drive to Iiyama town or base yourself in Nozawa Onsen.

Après in the bar sense doesn't really exist here. The local routine is an onsen soak, a konbini beer and an early night, which isn't the worst way to set up a dawn lap of Pioneer. If you're new to the soaking side of things, read up on onsen etiquette before you go.

Japow Travel Tips

Lift hours: Expect a standard daytime schedule from about 8:30 to 16:30, with no night skiing. Check the resort site for the current season's times.

Avalanche and backcountry: No gates and no sanctioned sidecountry. Treat the ropes as hard boundaries.

Weather: North Shinshu can stack up big storm cycles, but warm systems happen too. The north-facing aspect helps snow quality, and the Woodrun trees save flat-light days.

Language: Very little English. A translation app and some patience go a long way, and staff are friendly if you make the effort.

Deals: The resort runs promotional days, including cheaper couples' and women's tickets and free lift days for primary school kids. Worth checking before you lock in your day.

Nearby resorts to pair

  • Nozawa Onsen: much bigger terrain and a proper village for evenings, about half an hour away.
  • X-JAM Takaifuji: the other side of Mt Kosha, with a strong freestyle focus.
  • Madarao: the tree-skiing specialist of the area, great when you want to stay in the woods.
  • Ryuoo: a big ropeway and a different style of day.
  • Shiga Kogen: when you want sheer scale and high-altitude snow.
  • Togari Onsen: a low-key neighbour with a friendly onsen village.

Verdict: Romance on the label, steeps on the hill

The Cupid of Romance is the joke that turns out to be in on itself. Behind the pink branding sits a cold north-facing hill with ten tidy courses, almost no queues and two genuinely steep runs that will test anyone's technique. It won't hold you for a week, and nobody comes for the après. Slot it in as a storm day or a crowd-dodging day on a Northern Nagano trip, hit Pioneer early, and you'll leave with stronger legs and a song stuck in your head.