Madarao
Tree-Run Playground with Real Japow Staying Power

斑尾
Madapow, Made Easy
Madarao sits on the Nagano–Niigata border, a compact bowl that seems purpose-built for storm days. It doesn’t try to be a mega-resort; instead, it leans into what matters: fall-line groomers for warm-ups, then a spiderweb of sanctioned tree zones once the snow starts puking. On the map it’s “mid-sized.” On a powder morning it feels huge, because 60% of the courses are left ungroomed and the glading is generous. You don’t need to be a pro to have fun here — but if you love threading trees, you’ll feel right at home.
The vibe is relaxed and friendly, with a village that spreads loosely along the hill. Most places are ski-to-somewhere, and nothing is too far on foot. English is common enough in lessons, rentals, and a stack of lodges, which keeps logistics breezy. Prices sit comfortably below Japan’s superstar resorts, so it’s a favorite for crews who want maximum Japow per dollar. It’s not high-altitude, but the aspect and microclimate keep snow quality honest more often than not.

What really hooks you is how the terrain “flows.” The main face splits into knuckles that hide mini-bowls and tree alleys, so fresh tracks last longer than you’d think. The single chair (locals call it the pizza-box) tops out near a backcountry gate; when it’s open and you’re geared up, short hikes unlock longer, wilder lines. At the other end, a top-of-the-mountain link drops you into Tangram, a smaller sister area that expands the map and adds variety for mixed-ability groups.
Has Madarao gone from hidden gem to “known spot”? Yeah — but it still rides like a locals’ hill most weekdays. Weekends and holidays draw more folks, and the aging lift fleet can bottleneck, yet the trees disperse people fast. If you’re here for Japow
Resort Stats
- Vertical440m (1350m → 908m)
- Snowfall13m
- Terrain 30% 35% 35%
- Tree Riding
- Lift Pass¥8,000
- Lifts2 quads, triples/doubles, 1 single
- Crowds
- Out of BoundsDesignated tree zones
- Night Skiing
- Family Friendly
- Trails27
- Skiable Area125ha
- VibeLaid-back, tree-pow, rider-run
Trail Map

Powder & Terrain
Madarao’s snow arrives courtesy of Sea-of-Japan storms that stack up fast on northwest flow. The bowl collects and shelters it, which means dense but surfy pow on storm days and dry, squeaky champagne pow when temps drop. With the top at 1,350 m and the base at 910 m, you’re not chasing huge alpine steeps — you’re milking pitch-perfect glades and sheltered faces where the snow stays soft. On warmer spells, lower angles keep coverage friendly.
The lift network is simple: two detachable quads feed the main groomers and access points; a mix of older doubles/triples do the shuttling; and the quirky single chair reaches the goods up high. From there, keep an eye on patrol boards — when the backcountry gate is open, a short push puts you into longer gullies and old-growth glades that ride like mini sidecountry adventures. Inside the boundary, Madarao’s signature “Powder” tree courses (Powder Wave I & II, Powder Theater) are gladed properly, with sightlines that let strong intermediates build confidence and advanced riders open it up.
Secret-stash rhythm here is all about timing the zones. First bell, take the main quad for a groomer-speed check, then drop into the Powder Wave trees while they’re clean. As the obvious lines bump out by late morning, hunt Powder Theater’s rollovers or slip skier’s right into Crystal-bowl-style pockets that get ignored while everyone queues the quad. If the traverse to Tangram’s top is open, an all-mountain pass buys you both slackcountry-feeling trees and quieter intermediate lanes for your less-pow-obsessed friends.
Backcountry appetite? The top gate (near the single) serves short tours into low-avi but complex terrain — gullies, creek slots, and convexities demand proper kit and decision-making. This isn’t a “just follow tracks” hill. Go with a local guide if you’re new to the area, and always carry beacon/shovel/probe. When it’s nuking and winds are up, stick inside the glades; they’re protected and keep refilling while the ridges get testy.
Crowd factor is the sleeper win. Madarao has seen more overseas guests in recent years, yet midweeks remain chill. On weekends and holidays, lift capacity can feel stretched, but the moment you slip into trees the mountain breathes again. The general rule: hit the frontside early, switch aspects by 10:30, and keep moving between tree pods — you’ll be banking fresh tracks after lunch while the top queues ebb and flow.
Who's it for?
Pow-curious intermediates and advanced tree riders will love it. If you’re progressing off-piste, the sanctioned glades and honest pitches are confidence gold. Families do well too: clear progression from beginner flats to gentle blues, plus night skiing on select evenings. If you need a 1,000-m vert and a glass-box gondola, look elsewhere. Park rats get a few hits and natural features, but Madarao is first and foremost a trees-and-powder hill.
Accommodation
Madarao’s stay scene runs from classic pensions to slope-side hotels and rider-owned lodges. The Madarao Kogen Hotel anchors the hill with ski-in/out convenience, onsen baths, and buffet dining — easy for families and mixed groups. Expect comfortable rooms over flash, and the luxury is really the location and hot soak after storm days.
On the cozy end, Raicho Lodge blends modern-Japanese styling with lodge-bar energy, the sort of place where you end up swapping storm stories with new friends. You’ll find other warm pensions sprinkled along the access roads; many offer breakfast and optional dinners, and a shuttle to the lifts when your legs protest the morning walk. Over at the Tangram side, the Tokyu Resort Hotel Tangram gives that all-in resort package — pool, big-hotel amenities, and true ski-to-door ease.
Overall pricing lands kinder than the headline Japanese resorts. Peak weeks book out and reservations are smart, but you can still build a trip that doesn’t torch the wallet. If your crew’s flexible, shoulder weeks in January and early February can be powder-plush and pleasantly priced.
Food & Après
Madarao’s après is mellow, think “good vibes and full bellies,” not neon mega-bars. Mister Daruma is a perennial favorite for set-menu feasts; Unjaune flips cult-classic burgers if you need a calorie reset; Chill does share plates with loungey tunes; and Drop-Off Bar pours an easy post-ride drink right in the restaurant strip. For something with personality, Jazzy is a tiny bar stacked with vinyl and charm — the kind of spot you promise you’ll just “drop in” and somehow close. Book dinners in peak weeks; places are small and fill fast. If you crave variety, Iiyama town is a short shuttle away for soba houses and izakaya exploring.
Getting There
From Tokyo, ride the Hokuriku Shinkansen to Iiyama Station (about 1.5–2 hours depending on the train), then hop a 20-minute bus or taxi up to the resort. Dedicated winter shuttles also run from Haneda/Narita directly to Madarao, which is perfect if you land late and want to wake up on snow. Driving is straightforward on clear days, but bring winter tires and chains — the access roads ice up when systems roll in. Madarao also makes an ideal base to sample Nozawa Onsen and the Myoko areas, both roughly 30–45 minutes away.
Japow Travel Tips
- Lift Hours: 08:30–16:30 for day tickets; night skiing typically 16:30–21:00 on select evenings.
- Tree & OB Policy: Designated tree zones are in-bounds. Outside those and closed areas, expect patrol enforcement — keep it clean.
- BC Reality: Top-gate terrain is short but serious. Carry beacon/shovel/probe, watch for gullies and creek features, and consider hiring a local guide.
- Snow Patterns: Northwest flow brings frequent refreshes; aspect and trees protect quality, but warm spells do happen at this elevation — aim for mid-Jan to mid-Feb for prime consistency.
- Language: Plenty of English in lessons, rentals, and many lodges; still very Japanese at heart.
- Nearby Hits: Nozawa Onsen, Myoko (Akakura, Suginohara, Seki), and Lotte Arai are easy day-trips.
Verdict: “Trees, Please.”
Madarao is the rare hill that rewards both your inner powder hound and your more easygoing side. It’s approachable, affordable, and relentlessly fun when it’s snowing — with legit tree lines that keep advanced riders buzzing and a layout that helps intermediates step confidently into the good stuff. If your Japow hit-list values deep snow, glades, and a friendly scene over mega-infrastructure, pencil Madarao near the top. Bring fat boards, a flexible plan, and that snow-eating grin.